As a writer new to using social media and networking tools, I used a trial and error method on how best to get word out about my book and to increase networking with authors, editors and publishers.I’ve found a couple of tools that I think are helpful: one which posts to Twitter and Facebook called Bufferapp.com, and the other with tracking activity on my own author’s site, Google Analytics, that I’d like to share with you.
There is a fine balance when it comes to sharing information on Twitter and Facebook and sharing too much information. If you’re like most of us, you only have a limited amount of time each day for social networking. With Bufferapp.com you can space out your posts on both sites. Bufferapp allows you to “buffer” several messages to be posted to your accounts at designated times of the day (or night). I have mine set to post alternately to Twitter and Facebook every hour. It keeps my name in front of the people I want to reach, without hitting them with a ton of posts all at once. Installing the browser plug-in makes it easy to buffer things you find on the internet and to put them in your queue. There’s even a feature that indicates the number of people who have clicked on links included in your posts. This allows you to find out what your followers are interested in and what they are not, so that you can provide information that people want to read or check out.
The second tool is Google Analytics. It allows you to track how many people visit your author’s site or blog. It will give you information on where they are located, what type of operating system they are using and whether or not they are using a computer or mobile device. Google Analytics will also let you know how much time people are spending on your site and which pages they visited. It will tell you if people visited your site directly, or came to your site via a search query from Google or other search engines.
Bufferapp will help you manage your time and Google Analytics will educate you on how people use your personal site. Knowledge is power when it comes to social networking.